ProsperIT Playbook

If you've ever stared at a blank page trying to write your own website copy and walked away an hour later with nothing you'd actually show anyone, you're in good company. Writing about your own business is genuinely hard. Not because you don't know your business, you...

Here's something most people didn't see coming when they built their Facebook page and started growing an audience there: the platform they were building on could change the rules at any time. And in September 2026, it did. Meta announced a new subscription model...

Walk into any conversation about small business marketing these days and you'll hear about tools. Email platforms. CRM systems. Social media schedulers. Review management software. SEO tools. AI writing assistants. Chatbots. Analytics dashboards. Landing page...

Starting a new business in McPherson County means making a lot of decisions quickly. The name. The location. The services. The pricing. The equipment. And somewhere in the middle of all of that, someone is going to tell you that you need to think about your brand....

If you've ever meant to follow up with a customer and forgotten, meant to send a review request and never got around to it, meant to post on Facebook three times this week and managed once, or meant to send a monthly email and realized it's been four months since the...

Most local businesses approach online visibility as a volume problem. They want more traffic, more followers, more reach. The assumption is that if enough people see the business, enough of them will eventually become customers. It's a reasonable assumption. It's also...

There's a marketing asset that most local service businesses in McPherson County aren't building, and it's the one that consistently outperforms almost everything else when it comes to staying connected with customers, generating repeat business, and converting...

It's 11pm on a Tuesday. Someone in McPherson just got home from a long day, sat down on the couch, and started thinking about that project they've been putting off. Maybe it's a leaky pipe they've been ignoring. Maybe they finally decided to get serious about their...

There's a version of this conversation we have with local businesses constantly. They've been in business for years. Their work is genuinely good. Their customers leave happy. And yet when you search for them on Google, they have eleven reviews, seven of which are...

If you've been putting off making marketing videos for your business because you don't have the right equipment, because you're not sure what to say, or because the whole thing just feels more complicated than it's worth, you're not alone. Video is one of the most...