What Your Competitors Are Getting Wrong on Facebook (And How to Do It Better)

What Your Competitors Are Getting Wrong on Facebook (And How to Do It Better)

by golinus | Aug 25, 2026 | Blog

Scroll through the Facebook pages of most local businesses in any small town and you’ll notice a pattern pretty quickly. A stock photo with a motivational quote. A post announcing they’re open for business. A blurry photo of a product with a price. A share...
Why Big City Marketing Advice Doesn’t Work in McPherson (And What Does Instead)

Why Big City Marketing Advice Doesn’t Work in McPherson (And What Does Instead)

by golinus | Aug 18, 2026 | Blog

Running a business in McPherson County comes with something that no amount of advertising budget can buy in a bigger market: the ability to actually know your customers. Not know of them. Know them. Know their names, their families, where they go to church, what they...
Should You Hire a Marketing Agency or Just Do It Yourself? A Local Business Owner’s Guide

Should You Hire a Marketing Agency or Just Do It Yourself? A Local Business Owner’s Guide

by golinus | Aug 18, 2026 | Blog

There’s a version of this question that shows up in our conversations at least a few times a month. A business owner has been doing their own marketing for somewhere between six months and three years. They’re posting on Facebook when they remember to....
What Google’s AI Changes Actually Mean for Your Local Business (Without the Tech Jargon)

What Google’s AI Changes Actually Mean for Your Local Business (Without the Tech Jargon)

by golinus | Aug 12, 2026 | Blog

If you’ve been paying any attention to marketing news lately, you’ve probably seen some version of the same alarming headline: Google’s AI is changing everything. Organic search is dying. Local businesses are going to lose visibility. Everything...
The Hidden Danger of Growing Your Business on Platforms You Don’t Own

The Hidden Danger of Growing Your Business on Platforms You Don’t Own

by golinus | Aug 12, 2026 | Blog

There’s a risk most local business owners are carrying right now that nobody warned them about when they set up their Facebook page, built their Instagram following, or started posting consistently to grow their audience. It’s not obvious until something...
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