ProsperIT Playbook

If you've spent any time looking into marketing for your business, you've almost certainly come across the term "marketing funnel." It shows up everywhere. Marketing gurus build entire courses around it. Agencies use it to justify complicated strategy documents....

At some point, almost every local business ends up in the same place. They've decided they want to show up better on Google. They start researching, and pretty quickly two options keep coming up: local SEO and local service ads. Both promise visibility. Both involve...

Most local service businesses have a lead problem that isn't actually a lead problem. What they have is a consistency problem. A visibility problem. A follow-up problem. An "I've been meaning to update my website for eight months" problem. The leads aren't missing...

Scroll through the Facebook pages of most local businesses in any small town and you'll notice a pattern pretty quickly. A stock photo with a motivational quote. A post announcing they're open for business. A blurry photo of a product with a price. A share of...

Running a business in McPherson County comes with something that no amount of advertising budget can buy in a bigger market: the ability to actually know your customers. Not know of them. Know them. Know their names, their families, where they go to church, what they...

There's a version of this question that shows up in our conversations at least a few times a month. A business owner has been doing their own marketing for somewhere between six months and three years. They're posting on Facebook when they remember to. They boosted a...

If you've been paying any attention to marketing news lately, you've probably seen some version of the same alarming headline: Google's AI is changing everything. Organic search is dying. Local businesses are going to lose visibility. Everything you've done to show up...

There's a risk most local business owners are carrying right now that nobody warned them about when they set up their Facebook page, built their Instagram following, or started posting consistently to grow their audience. It's not obvious until something goes wrong....

Picture this. You and your competitor offer the same service in the same town. You've been in business longer. You have better reviews from the customers you do have. Your work is genuinely good. But when someone in McPherson types your service into Google, your...

There's a moment almost every small business owner hits at some point. You're sitting across from a customer, handing them a business card, and they ask, "Do you have a website?" You say yes. They pull it up on their phone. And you watch their face do the thing you...